Breaking through growth ceilings by structuring products for international channel economics and executing direct retail, distribution, and omnichannel expansion with full P&L accountability.
Solving the three critical commercial bottlenecks that block startups and established manufacturers from profitable international expansion.
Strong local traction or single-channel sales, but breaking into US, European, or Gulf retail chains, national distributors, and omnichannel marketplaces remains a closed door without insider buyer access.
Pushing an existing SKU into new markets fails when COGS, packaging, retail margin waterfalls, or the digital/phygital value proposition don't match what category buyers and end-users demand.
Lead-gen agencies charge monthly retainers just to send cold emails, while single-channel brokers try to force-fit your SKU as-is—neither taking ownership of unit economics, product upgrades, or P&L.
Combining international sales channel expansion with commercial product upgrades—supported by dedicated product and engineering teams.
Aligning commercial architecture, product readiness, and full P&L accountability instead of selling isolated outreach activity.
| Criteria | Lead-Gen Agencies | Single-Channel Brokers | Zaverny Scale-Up Advisory |
|---|---|---|---|
| Core Orientation | Activity-oriented (Cold emails & booked calls) | Channel-oriented (Push existing SKU into 1 platform) | Result-oriented (Profitable channels, signed contracts & working P&L) |
| Product Readiness | Zero ("Just send your presentation") | Minimal (Attempts to sell product as-is) | Deep audit & upgrade of product, COGS, packaging & digital layer |
| P&L Accountability | None (Fixed retainer regardless of margin) | Focused solely on top-line commission | Full unit economics, retail/distributor margin waterfall & P&L |
| Channel Reach | Cold outbound only | Siloed (e.g., Amazon only or 1 region) | 360° Omnichannel: Big-Box Retail, Distributors, E-Com, Loyalty, B2B |
| Execution Team | Junior SDRs running templates | Account coordinators | Direct C-level leadership + dedicated IT & product teams on demand |
Focused exclusively on projects with measurable commercial potential. Every collaboration starts with a zero-obligation viability filter.
An initial review of the product, unit economics, and target channels to verify whether the business has strong international scale-up potential and fits this execution model.
If a product isn't ready for scale or falls outside core expertise, no paid engagement is offered—you receive honest feedback, alternative paths, or referrals to better-suited partners.
Once strong scale-up potential is confirmed, the product is aligned with target niche requirements—upgrading assortment, packaging, and OEM/ODM costs, or scoping the IT layer.
Hands-on expansion execution—opening retail and distribution doors, launching omnichannel marketplaces, deploying technical/product teams, or leading commercial operations.
Built from every seat at the table: Retail Category Buyer, OEM/Private Label Producer, Global Brand CCO, and Digital Product Lead.
Scaled award-winning app-enabled toys (Hey Clay & PIXIO) from 1 person to a 100+ person company. Launched first 15 countries from scratch and scaled numeric/weighted distribution to 50+ countries, including Target USA, China ODM branch, Amazon/D2C, Kickstarter, and multi-million-dollar global retail loyalty contracts.
Launched 200+ Private Label/OEM SKUs across 30+ categories (Yug-Contract / Foxtrot, Maxus). At Smart Service, grew main brand market share from 8% to 17% (GfK) and turnover by 60% across Rozetka, Comfy & WOG. At ringoo (320 stores), grew category turnover +23% and margin +5%; at FS Distribution, opened own store & Disney/WB licenses.
Co-founded Polish distribution hub (Avantisto, Warsaw) to expand factory production into EU retail and Private Label contracts. Led product development (iOS/Android + Salesforce CRM) and GTM for B2B platform AgroPlatforma, plus North American Big-Box online retail onboarding (Home Depot, Lowe's, Best Buy).
Schedule a free 30-minute discovery call via Calendly or submit a brief overview of your product and target markets for a direct, objective assessment.
Select a convenient time slot directly in the calendar via Calendly.
Share a few details about the product and target channels—responses are sent within 24 hours.